ABOUT
Welcome to King Coaching. A friendly company offering bespoke coaching and mentorship.
Owned and run by Matthew King, King Coaching believes in a modern and holistic approach to coaching. More than simply prescribing science-based training plans, we understand athletes are not just machines. We foster open and encouraging coach-athlete relationships, bringing together science and the human side to help everyone achieve their goals.
WHAT GOES INTO KING COACHING?
We know through extensive experience that there are many elements that go into achieving your best performance.
This is why we have a real focus on creating an environment for our athletes to thrive by considering:
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Science-based training and recovery
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Fuelling and nutrition
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Strength and conditioning
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Time and lifestyle constraints
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Race craft and marginal gains
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Team progression
OUR SERVICES
King Coaching is delighted to work with athletes of all ages and aspirations.
Your goals guide us; every athlete has an individual set of circumstances and so everything is completely personalised.
We have worked with elite riders racing in Europe, aspiring pros following a domestic calendar, junior riders, riders at the very beginning of their competitive cycling journey, and riders who simply ride for pleasure.
Package 1
Social Rider: £150 per month
Whether you want to find or rekindle your love for cycling while building or maintaining fitness, this package is for you. Weekly training plans and overview in Training Peaks with regular communication.
Package 2
Performance Racer: £225 per month
Aimed at athletes wishing to compete more regularly, this package gives in depth training plans in Training Peaks as well as fuelling guidance and bespoke race day plans, all with regular communication.
Package 3
Ultimate Racer: £275 per month
Aimed at athletes wanting to get the most out of their performance, this package gives in depth training plans and overviews as well as fuelling and nutrition guidance, strength and conditioning, race craft and observation, lactate testing and more, all with unlimited priority communication.
WHICH PACKAGE IS BEST FOR ME?
Package 1
SOCIAL RIDER
Package 2
PERFORMANCE RACER
Package 3
ULTIMATE RACER
Free initial consultation.
Discuss you, your goals, your lifestyle, what you're looking for in a coach
Free set up - available as a call/video call/in person
Training Peaks account
Personalised training plans via Training Peaks with pre-built ERG workouts. Review of training and athlete feedback
Plan adjustments
Communication
Nutrition guidance
Race craft guidance
Bespoke race day plan and post-race debrief
In person race observation and feedback
1 to 1 rider-coach rides
Location dependent
Strength and conditioning plan
Team and development guidance
Coach led training camps
Accommodation costs apply
Lactate testing
Location dependent
Altitude tent rental
Flexible monthly arrangement, £250 per month
Yes
£50
Basic
(upgrade for £10/month)
Yes
Regular
Regular
No
No
No
No
No
No
No
No
No
No
Yes
Yes
Basic
(upgrade for £10/month)
Yes
Regular
Regular
Workout and race fuelling
Yes
Yes
No
No
Yes
No
No
No
(upgrade available)
Yes
Yes
Yes
Premium
Yes
Unlimited
(priority)
Unlimited
(priority)
Complete
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
(twice a year)
Yes
(30% discount applies)
WHY CHOOSE KING COACHING?
We believe in a blend of science-based and experience led coaching.
We are informal yet professional; we are more than just training plans. We invest in each athlete regardless of the chosen package and have a proven track record of athlete progression.
Our coach Matt is always happy to chat on a free, no-obligation call to see whether we’re right for you.
THE COACH
Matthew King
Relatively late to the sport, Matt fell in love immediately. He has become an accomplished elite rider, having progressed through the UK domestic scene, spending four years racing in Europe at UCI Continental level with Ribble Weldtite Pro Cycling (2022), XSpeed United Continental (2023-2024) and currently Atom 6 Bikes - Decca - Cycleur de Luxe (2025). What began as a hobby to help ensure he performed at his very best developed into a passion for helping others achieve their goals.
Through his own challenges, Matt has developed world class resilience, something he hopes to pass on to his athletes. Matt still loves to compete and has extensive race experience, from local circuit races to racing WorldTeam and ProTeam riders all over Europe! Top results include a podium at Rapha Lincoln Grand Prix, 5th in a Tour of Hellas (2.1) stage, and three GC top tens in tours across Poland and Bulgaria.
With infectious enthusiasm for all things cycling, Matt has a HNC in Sport, Coaching, Development, and Fitness and a Level 3 Extended Diploma in Personal Training to ensure his approaches are science-based. Matt continues his education informally by regularly researching and reading, as well as connecting with other coaches.
Matt lives in Leicestershire with his wife and their six bikes.
TESTIMONIALS
Vanessa and Owen, Parents of Junior Ultimate Racer
"As parents of a Junior we are delighted with the coaching Matt provides, ensuring a balance is maintained between training and our son's A Level education. His encouragement and positive reinforcement helped our lad develop not only as an athlete but also as a confident and resilient individual.
As parents, we appreciated Matt's open communication and willingness to involve us in the process."
Louis, Performance Racer
“After riding for over 10 years from a junior to an Elite, I can confidently say Matt is by far the most valuable coach I have had the pleasure of working with. The focus on the bigger macro changes in my training without neglecting the nuances of fuelling and recovery for an amateur athlete has got me training more than ever without neglecting the other responsibilities in my life. If you want a coach that gives you confidence in the work you're doing, is knowledgeable and understanding, I would highly recommend King Coaching.”
Ted, Ultimate Racer
"Working with King Coaching has transformed me both on and off the bike. His expert guidance has helped make huge performance gains, incorporating science based approaches to aspects of training that I would never have thought of alone. Matt has been invaluable off the bike too, through his personable approach: top quality nutrition advice, strength training, team connections to name a few. His all-encompassing approach and attention to detail are top-notch. I truly couldn’t recommend a better coach!"
Thom, Performance Racer
“Matt has been my coach for a year now and has helped me massively not just with the training but also tactics and race craft. I have improved my power numbers and also race results with Matt's help.”